STRB was born as a motto which then was realized in the form of stickers in Stockholm, in the last couple of years it has become a hashtag which has spread over the internet and it has now evolved further by becoming the symbol of a community of people from all over the world, who share a love of cycling. 
What Does STRB Mean?

Everyone is welcome to have their own point of view.
We believe that it is the capability to appeciate the beauty in everything that has a story behind it and proudly shows the signs of time.

The ability to recover, rebuild or evolve something to give it a new life.

Any kind of bike can be part of it : old school mtb, commuter, track, tracklocross and any kind of fixedgear bike, road, ciclocross, singlespeed, cargo, DIY, touring, frankestein bike, etc…
Used frames, rust, scratches, dents, uncovered welds, stickers, dust, dirt… but not only, the state of use isn’t important, we are talking about something deeper and poetic: a story!